Packaging design isn’t informed just by the product it holds, but by its surroundings. And on a shelf that’s cluttered with packs that are transparent just because every other pack is, we got this premium Aura range to stand apart by questioning assumptions & then going ‘nuts’ with it. (we worked this entire pitch for that pun)
![Aura-Premium-Packaging_Pistachio.jpg](https://images.squarespace-cdn.com/content/v1/56581ab4e4b0e91a03b2146f/1552040258811-G83R0DG9T5XVUS3FRCSW/Aura-Premium-Packaging_Pistachio.jpg)
![Aura-Premium-Packaging_Almond.jpg](https://images.squarespace-cdn.com/content/v1/56581ab4e4b0e91a03b2146f/1552040233295-VO4PLM8WTHEYY7AJDENS/Aura-Premium-Packaging_Almond.jpg)
![Aura-Premium-Packaging_Cashews.jpg](https://images.squarespace-cdn.com/content/v1/56581ab4e4b0e91a03b2146f/1552040234103-RNJQPLX3YU172R4ZIGNY/Aura-Premium-Packaging_Cashews.jpg)
![Aura-Premium-Packaging_Chilli-Cashews.jpg](https://images.squarespace-cdn.com/content/v1/56581ab4e4b0e91a03b2146f/1552040248114-XSC9KP35YV92PDNGHY7M/Aura-Premium-Packaging_Chilli-Cashews.jpg)
![Aura-Premium-Packaging_Pepper-Cashews.jpg](https://images.squarespace-cdn.com/content/v1/56581ab4e4b0e91a03b2146f/1552040258268-1K8THQFD9IF1PQAC68G2/Aura-Premium-Packaging_Pepper-Cashews.jpg)
![Aura-Premium-Packaging_Salted-Cashews.jpg](https://images.squarespace-cdn.com/content/v1/56581ab4e4b0e91a03b2146f/1552040267585-XB9BELDHW7ZU2OF640CT/Aura-Premium-Packaging_Salted-Cashews.jpg)
![Aura-Premium-Packaging_Mixed-nuts.jpg](https://images.squarespace-cdn.com/content/v1/56581ab4e4b0e91a03b2146f/1552040248139-ILKBQ3W9T2RXA3SQ4XIV/Aura-Premium-Packaging_Mixed-nuts.jpg)